Post by account_disabled on Jan 8, 2024 3:34:08 GMT -7
Tappx , a leading AdTech company that offers multi-platform digital advertising solutions, today announces a new agreement with LaLiga , the main professional soccer entity in Spain in which great stars from around the world play. The new Tappx-LaLiga collaboration aims to improve the profitability strategy of its LaLiga Fantasy Marca mobile application for the current season that has just started. Previously, LaLiga worked with Tappx during the 2019-2020 season , following indications from the team that manages the LaLiga Fantasy application, which warned of the underutilization of the app's advertising inventory, and with which significant revenue losses were being incurred.
Tappx offers a solution to help the LaLiga team maximize the revenue potential of the application, while overcoming important challenges such as scalability and management optimization. LaLiga integrated the Email Data Tappx SDK , a group of tools that allows the programming of mobile applications, to access a new exclusive demand without experiencing any technical difficulties. Despite difficult global economic conditions, LaLiga has witnessed a 10% increase in total revenue and improved operational efficiency. “The Tappx team is delighted to have LaLiga on board.
LaLiga had the support of Tappx to plan, execute and manage a comprehensive monetization strategy and help reduce the operational costs of managing the La Liga Fantasy Marca application. After an extensive audit process, Tappx presented additional information, which allowed it to offer personalized recommendations to optimize the account and generate significant additional revenue. The success of the initial trial has established a closer relationship with LaLiga, and Tappx continues to provide ongoing support to the La Liga Fantasy Marca application,” explains Kinga Kruzmanowska, Publisher Partnerships Director at Tappx.
Tappx offers a solution to help the LaLiga team maximize the revenue potential of the application, while overcoming important challenges such as scalability and management optimization. LaLiga integrated the Email Data Tappx SDK , a group of tools that allows the programming of mobile applications, to access a new exclusive demand without experiencing any technical difficulties. Despite difficult global economic conditions, LaLiga has witnessed a 10% increase in total revenue and improved operational efficiency. “The Tappx team is delighted to have LaLiga on board.
LaLiga had the support of Tappx to plan, execute and manage a comprehensive monetization strategy and help reduce the operational costs of managing the La Liga Fantasy Marca application. After an extensive audit process, Tappx presented additional information, which allowed it to offer personalized recommendations to optimize the account and generate significant additional revenue. The success of the initial trial has established a closer relationship with LaLiga, and Tappx continues to provide ongoing support to the La Liga Fantasy Marca application,” explains Kinga Kruzmanowska, Publisher Partnerships Director at Tappx.